Next month Jaguar is going to reveal a new concept car at Miami Art Week on December 2. The concept is our first look at the brand’s new design language, Exuberant Modernism.
Jaguar has released the first teaser of the concept, called the Design Vision cocnept. The teaser gives us a preview of the rear of the new concept, which Jaguar says will inspire its future vehicles. This week Jaguar also showed off its new logos, which will be on its new line of fully electric vehicles.
“Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless, stated Professor Gerry McGovern, Chief Creative Officer. “This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”
