Jaguar has thinned its lineup down to just one model, the F-Pace SUV for the 2025 model year, but don’t worry it has some big things planned for the future. Jaguar is beginning the transition to a fully electric brand as part of its rebirth. Today Jaguar has unveiled its new logos and provided some clues to its new design philosophy.
The new logos will be used for its upcoming three EVs. There are four symbols of change, Device Mark, Strikethrough, Exuberant Colors and Marker’s Marks.
“Our vision for Jaguar today is informed by this philosophy. New Jaguar is a brand built around Exuberant Modernism. It is imaginative, bold and artistic at every touchpoint. It is unique and fearless, stated Professor Gerry McGovern, Chief Creative Officer. “This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience. We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.”
On December 2, 2024, Jaguar will unveil “Copy Nothing”, its first public installation for the brand will include the physical manifestation of its Exuberant Modernism creative philosophy, in a Design Vision Concept.
