Hyundai has unveiled its latest concept, the Initium Hydrogen Fuel Cell concept, which is a preview of a new fuel cell vehicle that Hyundai plans to unveil in 2025. The Initium concept also showcases Hyundai’s new design language, “Art of Steel.”

Hyundai Initium Concept

“Our challenge began from the manufacturing stage, where we pushed the formability of steel to the extreme to create a form of art,” stated SangYup Lee, Executive Vice President and Head of Hyundai and Genesis Global Design. “With Initium, we’ve crafted a more SUV-like design that is both solid and safe, reflecting our dedication to our customers through ‘customer-centric design’.”

The concept integrates the HTWO symbol, representing Hyundai Motor’s dedication to hydrogen powered vehicles. The ‘+’ inspired graphic as part of Initium’s lighting signature blends with the bumper, creating a distinctive FCEV-specific design cue marked by unique lighting, solid volumes and refined elegance.

Hyundai says that the development of the concept focused on three main areas: superior driving range and enhanced performance, a spacious interior and luggage area, and unique convenience and safety features.

The Initium concept is powered by an electric motor with an output up to 150 kW and Hyundai says that it has a driving range up to 403 miles. The concept can also power household appliances with its Vehicle-to-Load (V2L) feature.

The production version of the Initium concept is set to launch in the first half of 2025.