Lexus has announced that the new LC 500 will be featured in its Super Bowl commercial, “Man and Machine.”
Lexus has announced that the new LC 500 will be featured in its Super Bowl commercial, “Man and Machine.” According to Lexus, the spot recognizes the parallels between the shapes and movements of the human form and the power and athleticism of Lexus’ most premium models. The spot features movement artist Lil Buck and music from Sia.
In addition to the new LC, the spot will also feature the all-new LS 500, which debuted earlier this month in Detroit.
“Lexus’ newest models reaffirm the brand’s performance, engineering, design, and craftsmanship prowess,” said Brian Bolain, general manager, Lexus Marketing. “The LC and LS were built from the ground up to satisfy the most demanding and discerning luxury buyers, and reflect a brand ethos that aligns with the world’s best luxury lifestyle brands.”
The 30 second spot will air during the second quarter of Super Bowl LI on Sunday, Feb. 5.