Cadillac has announced that it is expanding its BOOK by Cadillac subscription service to Los Angeles and Dallas. The month-to-month subscription service originally launched earlier this year in New York.
BOOK by Cadillac is similar to Porsche’s Porsche Passport subscription service, which gives drivers access to a fleet of vehicles without any long term commitments. BOOK by Cadillac costs $1,800 a month, which is slightly cheaper than Porsche’s program. Members have access to the XT5, CT6, CT6 Plug-in, Escalade, ATS-V and CTS-V. Drivers can also drive up to 2,000 miles a month, which is more than you get with most leases. Lastly taxes, insurance and maintenance costs are included in the monthly fee.
“Since BOOK by Cadillac was first introduced, we’ve seen widespread enthusiasm and demand from consumers who are seeking ways to complement traditional methods of buying or leasing a vehicle,” said Melody Lee, Global Director, BOOK by Cadillac. “BOOK by Cadillac has introduced entirely new customers to the brand and has been fully embraced by younger audiences as an innovative service that meets their ever-changing needs. Introducing the service in Los Angeles and Dallas is a natural evolution of the program.”
Will subscription services become the new thing for car buyers? Volvo also recently announced that its upcoming XC40 crossover will also be available via its Care by Volvo subscription service.