Can’t decide which Porsche you want to buy? Well now you don’t have to, since Porsche has announced the Porsche Passport subscription service, which gives you access to up 22 models for a monthly subscription fee. The program takes the hassle out of buying a car and is similar to what Volvo is offering with its new XC40 crossover.
The month-to-month subscription program offers frequent vehicle exchanges, unrestricted mileage, and on-demand access to the different Porsche models via a mobile app.
For now Porsche has announced the start of the program in Atlanta, which has two tiers:
Membership plans include vehicle tax and registration, insurance, and maintenance, as well as detailing, for the fixed monthly fee.
“Our Strategy 2025 vision is to be the most aspirational brand in a new era of mobility and consumer expectations. Catering to customers’ desire to experience our sports cars in new ways is a part of our core strategy,” said President and CEO Klaus Zellmer of PCNA. “With Porsche Passport, we now offer our customers a simple and flexible driving solution at their fingertips.”
If the program is successful in Atlanta, it will be added to other cities, but Porsche has not announced any timing.