In the first two months of this year, Audi has managed to deliver more cars than BMW, giving it the title of the world’s best-selling luxury automaker.
In the first two months of this year, Audi has managed to deliver more cars than BMW, giving it the title of the world’s best-selling luxury automaker. Although Audi sold more cars than BMW in January and February, Audi’s 242,400 vehicles sold is only 383 more than BMW.
For the same period last year, BMW, which has held the top spot for nine straight years, sold just 429 more vehicles than Audi. Audi’s lead may get bigger as the automaker plans to introduce 17 new or revamped models in 2014, but BMW is also releasing its own new models like the 2-Series Active Tourer and 4-Series Gran Coupe.
Related: 2015 Audi A3 Sedan Priced at $29,900
“Competition in the premium segment is more intense than ever,” Audi Chief Executive Officer Rupert Stadler said today at the company’s headquarters in Ingolstadt. “We’re ahead of our two main rivals in the first two months, but this doesn’t really interest me much. Our focus is on further growth.”
Audi’s sales momentum is attributed to strong sales of the new A3 and the Q7 SUV. Mercedes-Benz still holds the number three spot, but it is closing the gap.
Source: Automotive News
