Aston Martin crossover confirmed thanks to £200 million investment

Aston Martin has announced that it has received a £200 million investment from its major shareholders to help the automaker develop its first ever crossover.

Aston_Martin_DBX_Concept


Aston Martin has announced that it has received a £200 million investment from its major shareholders to help the automaker develop its first ever crossover. The crossover is expected to grow the brand’s sales significantly as it hopes to eventually grow its annual sales to 15,000 units, up from the 4,000 sold in 2014.
Aston_Martin_DBX_Concept

Aston Martin previewed the new crossover at the 2015 Geneva Motor Show with the DBX crossover concept. Although the concept only had two doors, the production version will have a traditional five-door body. The production version will also be offered with a plug-in hybrid version in addition to the standard gas powered version.

Related: Aston Martin continues with plans for a crossover

“The additional investment announced today will allow us to realise the DBX and other new luxury vehicles that will form the strongest and most diverse portfolio in our history,” said Aston CEO Andy Palmer.

Source: Aston Martin