Toyota and Nickelodeon have teamed up to promote the 2015 Sienna and the upcoming film, The SpongeBob Movie: Sponge Out of Water.
Last year Toyota and Nickelodeon teamed up to create a unique SpongeBob SquarePants themed Highlander and now the two companies have teamed up again. This time the two companies have teamed up to promote the 2015 Sienna and the upcoming film, The SpongeBob Movie: Sponge Out of Water.
The SpongeBob Movie 2015 Toyota Sienna features a custom SpongeBob SquarePants exterior with the character’s Superhero Incredibubble mask that blows real bubbles at the top of the car. The interior features seating inspired by each of SpongeBob’s Bikini Bottom pals, along with a wood-grain dashboard, a custom Captain’s steering wheel, a blue-sky head liner and a sand-inspired floor.
“SpongeBob SquarePants continues to be at the center of pop culture, and through this promotion with our wonderful partners at Toyota, we have created his next iconic moment with a truly unique vehicle that captures all of the high-octane energy of Paramount’s highly anticipated feature film,” said Pam Kaufman, Chief Marketing Officer, Nickelodeon Group.
The one-of-a-kind Sienna will be unveiled this week at the LA Auto Show and will then roll out on a cross-country promotional tour leading up to The SpongeBob Movie’s Feb. 6, 2015 premiere.