Rolls-Royce has announced that it is teaming up with National Geographic to record and photograph the upcoming Rolls-Royce Cullinan SUV has it goes through its final stage of tests in Northern Europe, the Middle East and the United States. The Cullinan is scheduled to debut later this year, but Rolls-Royce plans to put it through The Final Challenge before its revealed.
The Final Challenge will begin in the Highlands of Scotland on April 4 and will be broadcast on social media by National Geographic and Rolls-Royce as it continues its adventure with the Cullinan through the Alpine snowfields of Austria, the arid deserts of the Middle East and finally across the toughest terrain in the United States.
“I promised the public three years ago that I would involve them in the development and testing of the Rolls-Royce Cullinan, and I continue to keep that promise by making The Final Challenge, a public trial,” comments Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “Today’s public and customers will see Rolls-Royce in a wholly new light as Cullinan demonstrates just how capable a Rolls-Royce can be. And in a few short months, our customers will be able to experience this capability for themselves as they get behind the wheel of this truly compelling Rolls-Royce that is Effortless, Everywhere.”