Following the debut of the all-new 2019 Ram 1500 earlier this month, Ram has now unveiled the 2019 Ram 1500 Laramie Longhorn edition. With its extra dose of luxury and southwestern theme, the 2019 Ram 1500 Laramie Longhorn is “the no compromise luxury pickup leading in style, durability and efficiency.”
On the outside the 2019 Ram 1500 Laramie Longhorn edition models stand out with two-tone RV Match Brown trim or monotone paint, LED headlamps and tail lamps, 20- or 22-inch wheels and a chrome billet “RAM” grille.
Inside there are lots of unique features and design cues to continue the southwest theme. The dashboard is covered in leather and there are southwestern-design-inspired door-panel and armrest coverings. An embossed alligator skin pattern leather covers the center console, instrument panel, seats and door panel inserts. There are also satin chrome accents, a brushed-nickel metal badge flush-mounted on the console lid and a new “Longhorn” branding mark burned on the wood-trimmed upper glove box door. Real barn-wood accents are also used throughout the cabin.
“The all-new 2019 Ram 1500 Laramie Longhorn is a no-compromise luxury truck that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of Ram brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other truck in the segment.”