2011 Toyota Sienna Starts at $24,260

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Toyota has announced the pricing for the 2011 Toyota Sienna, which will be in dealerships in February. The base Sienna powered by the 2.7L four-cyl starts at $24,260.

The 2011 Sienna is available with either a 187-hp 2.7L four-cylinder or 266-hp 3.5L V6. The V6 powered models will be available in February, with the four-cyl equipped models showing up in April. Pricing ranges from $24,260 to $39,770 for the Sienna Limited all-wheel-drive (AWD) V6. The new “sporty” SE model starts at $30,550. All-wheel-drive continues to be available even though only a very small percentage of buyers actually opt for it.

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PRESS RELEASE:

TOYOTA ANNOUNCES PRICING FOR ALL-NEW 2011 SIENNA MINIVAN
MSRP for 2011 Camry and Price Adjustment for 2010 Prius

TORRANCE, Calif., Dec. 21, 2009 – – Toyota today announced manufacturers
suggested retail prices (MSRP) for the all-new 2011 Sienna minivan. Also announced
were the MSRP for all 2011 Camry mid-size sedan models and a price adjustment for
the 2010 Prius gas-electric hybrid.

Third-Generation 2011 Sienna

The base MSRP for the new Sienna will range from $24,260 for the Sienna grade
with a four-cylinder engine to $39,770 for the Sienna Limited all-wheel-drive (AWD) V6.
Both the Sienna grade ($24,260) and popular LE ($25,345) base MSRP’s are lower than
the current generation models, reflecting an excellent value. The prices will take effect
when production begins in January.

The all-new 2011 Sienna will go on sale in February with the arrival of V6-
powered Sienna grade, LE, XLE and Limited models. Four-cylinder Sienna grade and
LE models, and the SE grade will arrive at dealerships in April.

With state-of-the-art features and rewarding driving dynamics, the all-new 2011
Sienna sets a new standard for minivans in design, performance and value. Value also
reaches new heights as standard equipment levels have been improved across all
grades.

The new Sienna is configured for seven- or eight-passenger seating and comes
in five conveniently configured grades, all sharing a distinctly new contemporary style.
The models include: Sienna grade, LE, XLE, Limited and the all-new sporty SE. The
segment’s only AWD model is available on V6-powered LE, XLE and Limited grades.

Styling of the new Sienna was accomplished by Toyota’s Calty Design Research
facility in Newport Beach, Calif., developed at Toyota Technical Center in Ann Arbor,
Mich., and assembled at Toyota Motor Manufacturing in Princeton, Ind.

A choice of two responsive DOHC engines will be available: a 3.5-liter V6 or 2.7-
liter four-cylinder engine. Both engines offer the latest in efficient, lightweight technology,
including Dual Variable Valve Timing with intelligence (VVT-i).

The 3.5-liter V6 generates 266 horsepower at 6,200 rpm, with expected EPA-
estimated mileage ratings of 18 mpg city/24 mpg highway (16 mpg city/22 mpg highway
on AWD models). It also has a 3,500-pound towing capacity with the optional tow
package (standard on XLE and Limited models). A four-cylinder engine will be offered
for the first time in the Sienna. With 187 horsepower at 5,800 rpm, the 2.7-liter four-
cylinder engine produces responsive power that exceeds some competitors V6
performance, while delivering expected EPA-estimated fuel efficiency ratings of 19 mpg
city and 26 mpg on the highway, the highest of any seven- or eight-passenger minivan.

Both engines are matched with Sienna’s first state-of-the-art, electronically
controlled six-speed transmission with sequential shift that provides smooth gear-shift
feeling, quiet performance and a lightweight, compact size.

Sienna’s value has been enhanced with the addition of new standard features on
all grades. Standard safety features not previously available on Sienna include: seven
airbags including the first driver knee airbag in the segment, Daytime Running Lights
with manual on/off feature and active headrests. Standard comfort and convenience
features new to Sienna include: power windows with auto up/down and jam protection in
all positions, 60/40 split and stow third-row seat with one motion stow, removable
second row seats with tip-up and long-slide feature, cruise control, windshield de-icer,
tri-zone air conditioning with air filter and rear control panel, and an integrated color-
keyed rear spoiler. Standard performance features new to Sienna include: a six speed
transmission with a sequential shift, larger 17-inch alloy wheels and tires, ECO driving
indicator, electric power steering and enhanced VSC.

The Sienna LE V6 features additional standard equipment previously only
available on the XLE. That equipment includes a multi-information display with a backup
camera, side and quarter-window sun shades, dual power sliding side doors, Bluetooth®
with iPod® audio, power driver’s seat with power lumbar, new easy clean fabric, and
center console.

The XLE offers substantially more standard content at its value-driven MSRP
of $32,175, even when compared to the LE. The XLE builds on the LE, adding standard
features such as second-row Lounge Seating (AWD only), 18-inch alloy wheels, power
moonroof, heated driver and passenger seats with adjustable temperature control,
textured leather-trimmed eight-way power driver’s captains chair and four-way front
passenger captain’s chair, towing package, power swing-out rear quarter glass, power
rear door, fog lights, wood-grain-style trim, tri-zone automatic climate control system with
air filter and rear control panel, optitron meters, and an anti-theft system with engine
immobilizer.

The Limited grade has a starting price of $38,500 for the front-wheel drive V6.
Additional standard equipment on the luxury-driven Limited includes second-row Lounge
Seating, two-tone leather-trimmed seating with an eight-way power driver’s seat with
memory function and four-way power passenger seat, dual-sliding moonroof with front
and rear controls, Smart Key system on all doors with push-button start and remote
illuminated entry, 18-inch 10-spoke alloy wheels, sliding center console, JBL audio,
power 60/40 Split & Stow third-row seat, Safety Connect™ (includes a complimentary
one-year trial subscription), and front- and rear-parking sonar.

Every Sienna will ride well and track cleanly through corners, but none more so
than the newest addition to the lineup: the sporty SE.

The SE is for those who appreciate an even sportier design with responsive
performance. The front has a more aggressive appearance. The side skirting visually
lowers the vehicle and smoked headlights and taillights make a distinctive statement.
Aerodynamic sculpting hugs the standard 19-inch alloy wheels. The SE sits lower, on a
sport-tuned suspension and steering system for quicker feedback and better handling,
and it comes with exclusive instrumentation and unique interior colors and trim. The SE
also comes with exclusive instrumentation and unique colors and trim, and will be
efficiently priced at $30,550.

The 2011 Sienna offers features never before offered on any Toyota including an
available panorama camera with dual views (normal and 180-degree wide-angle views)
and integrated back-up guides, available dual-view, dual-input entertainment center,
Lounge Seating, and a dual moonroof.