Jeep brand head Mike Manley recently told Automotive News that Jeep is going to bring back the Wagoneer name for its new premium SUVs sometime after 2019.
The last Jeep Grand Wagoneer rolled off the line in 1991, but it’s been reported for quite a while now that Jeep is going to bring back the flagship SUV. Jeep brand head Mike Manley recently told Automotive News that Jeep is going to bring back the Wagoneer name for its new premium SUVs sometime after 2019.
The Wagoneer and Grand Wagoneer name plates will push the Jeep brand further upmarket.
“The Wagoneer name represents, historically, the pinnacle of premium for the Jeep world,” Manley stated. “But in the same way as you may have an Overland and a Summit, you have different trim levels. So you could imagine the use of Wagoneer to denote a really premium vehicle, and Grand Wagoneer takes it to the very next level. If you were to use that as your naming strategy, that’s exactly how I would use the trims.”
The Wagoneer and Grand Wagoneer models will be built at FCA’s Warren Truck plant in Detroit, which currently builds the Ram 1500 pickup. Production of the Ram 1500 is going to move to the automaker’s Sterling Heights plant starting with the 2018 model year.
Source: Automotive News