Hyundai took the wraps off of its Genesis luxury sedan this January at the Detroit Auto Show, but now Hyundai execs are stating that Europe will not get the new sedan.
Due to the poor performance of Lexus in the European market, Hyundai has decided to not sell its luxury sedan there. “We looked at Lexus’ track record in Europe,” said Hyundai spokesman Oles Gadacz. Lexus only sold just over 40,000 vehicles in Europe and Turkey last year.
In addition to Lexus’ less than noteworthy sales, Europe’s touch emissions standards were another reason for not offering the sedan. The 4.6L V8 Genesis is not exactly a “green” vehicle.
The Genesis is going to go on sale in the US, Korea and China by this summer. In Europe, Hyundai is going to focus on small and lower medium sized cars.
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