Rather than sell the first 2017 Fiat 124 Spider Prima Edizione at an auction like Barrett-Jackson, Fiat decided to partner with Gilt. Gilt was tasked with selling VIN No. 1 of the Fiat 124 Spider Prima Edizione Lusso Special Edition on Gilt.com, which sold within a day of the launch. The purchase price for the stylish Prima Edizione Lusso Fiat 124 Spider was $31,500 and included a Prima gift worth $500 and a $1,000 Gilt Travel Credit.
The Fiat 124 Spider Prima Edizione Lusso sold within a day of it being offered on Gilt.
The first 124 units of the 2017 Fiat 124 Spider were available as limited-production Prima Edizione Lusso editions. Each is individually numbered with a commemorative badge and available in exclusive Azzurro Italia exterior paint with premium leather seats in Saddle. Consumers who purchase a Prima Edizione also receive limited-edition items, including a premium leather bag, journal with pen, and a poster showcasing original design illustration with vehicle dimensions.
“We are thrilled to have collaborated with FIAT on another unique partnership by exclusively selling this special edition 124 Spider Prima Edizione on Gilt,” says Brittany Billings, VP of Business Development, Global Partnerships, and Talent & Promotional Partnerships, Gilt. “We continuously curate unique and exciting offerings and know the FIAT brand and associated lifestyle resonates with our members.”