In order to spark interest in its rather lackluster new Chrysler Sebring, Chrysler is going to sponsor a giveaway sweepstakes this month. The campaign’s inspiration is the one-in-a-hundred date and in order to win you have to be expecting your own bundle of joy on 05/06/07.
The “Bundle of Joy” contest is linked to next week’s date of 02:03:04 am, 05/06/07. That specific time must be stamped on the birth certificate of your new child in order to qualify and enter the contest. One new Sebring sedan will be awarded to one of the families that enters the contest.
David Rooney, Director – Chrysler Marketing & Global Communications, said in a release that Chrysler “wanted to celebrate this moment in time and give the ultimate baby gift that would help ease the transition of adding a new member to the family.”
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PRESS RELEASE
AUBURN HILLS, Mich., May 1 /PRNewswire-FirstCall/ — The Chrysler brand
is announcing the birth of the “Chrysler Sebring Bundle of Joy” contest
that gives new parents a chance to win an all-new 2007 Chrysler Sebring if
their baby is born at 2:03:04 a.m. on 05/06/07.
This sequential time and date is novel because it won’t occur for
another hundred years. Chrysler wants to celebrate this history-making
moment by awarding a family-friendly vehicle to parents who give birth at
this exact moment in time. In addition to bringing home their new baby, one
lucky family will also bring home a new 2007 Chrysler Sebring.
“The Sebring is designed to fit the active lifestyles of families
nationwide. Whether you are a parent of a newborn, toddler, tween or teen,
this vehicle can meet the needs of all families,” said David Rooney,
Director – Chrysler Marketing & Global Communications. “We wanted to
celebrate this moment in time and give the ultimate baby gift that would
help ease the transition of adding a new member to the family.”
Expectant Sebring Owners-To-Be
Parents who have a child born at 2:03:04 a.m. on 05/06/07 can mail in a
copy of their newborn’s birth certificate to Chrysler Sebring Bundle of Joy
Sweepstakes c/o Centra Marketing & Communications, LLC, 1400 Old Country
Road – Suite 420, Department 02:03:04 on 05/06/07, Westbury, NY 11590, for
a chance to win a new 2007 Chrysler Sebring. All birth certificates must be
postmarked by June 15, 2007 in order to participate in the contest. A
random drawing will be held on June 22, 2007, to select a winner. All
entrants must be 18 years or older and hold a valid driver’s license at the
time of entry. For complete contest rules, visit
http://www.ChryslerSebringBundleofJoy.com.
Having a Sebring Changes Everything
Between the crying and lack of sleep, being a new parent can definitely
be a rattling experience. While Chrysler can’t take the guesswork out of
diaper changing and napping, it can help families find the perfect family
vehicle. Below is a list of car buying tips to keep in mind when purchasing
a fun, family-centered vehicle, such as the Chrysler Sebring:
— Safe and Sound: Safety features are important to keep in mind when
shopping for a family car. All Chrysler Sebring models come equipped
with standard advanced multi-stage front air bags, side-curtain air
bags and front-seat-mounted side air bags as well as standard anti-lock
brakes, a first in the mid-size car segment. And before bringing baby
home, parents can have the installation of their child safety seat
inspected through DaimlerChrysler’s SeatCheck program. By visiting
http://www.seatcheck.org, parents can connect to the closest child safety seat
inspection locations in their community.
— Rock-a-bye baby: Seek vehicles with the latest technology, like the
Sebring, which has a MyGIG(TM) Multimedia Infotainment System. This
exclusive feature allows parents to download baby’s favorite lullabies
to a built-in hard drive. Once baby is asleep, parents can indulge
themselves by tuning into their favorite stations from over 120
channels of digital-quality cross-country entertainment offered on the
Sebring through SIRIUS Satellite Radio.
— Baby-proof the interior: Look for vehicles with static-, stain- and
odor-resistant seat fabric, like YES Essentials(R) fabric available on
the Sebring. This will help parents safeguard their car’s interior from
the hard-to-avoid formula and baby food spills.
About the Chrysler Brand
Driven by award-winning new models, the Chrysler brand has seen a
dramatic increase in sales, market share and brand image. Since 1990,
Chrysler brand sales have more than tripled, jumping 250 percent. No other
American automotive brand has grown as much during the same time frame.
All-new 2007 Chrysler Sebring
An all-new mid-size sedan, Chrysler Sebring builds on the winning
formula that began with the award-winning Chrysler 300 in the large car
segment. This formula combines stunning design with interior craftsmanship,
high-levels of safety and reliability, exhilarating performance and
excellent fuel efficiency of more than 30 mpg. The Chrysler Sebring base
MSRP is $18,995 (including a $675 destination charge).
SOURCE Chrysler Group
