Buick is getting ready to transition to a fully electric lineup and now Buick has released some new info about what we can expect. Buick has announced that its future EVs will wear the Electra badge.
“The Buick brand is committed to an all-electric future by the end of this decade,” said Duncan Aldred, global vice president, Buick and GMC. “Buick’s new logo, use of the Electra naming series and a new design look for our future products will transform the brand.”
The new Buick logo will arrive next year.
“Our forthcoming products will adopt a new design language that emphasizes a sleek, dynamic and forward-looking appearance,” said Sharon Gauci, executive director, Global Buick and GMC Design. “Our exteriors will incorporate fluid movements that contrast with tension to convey motion. Interiors will balance modern design, new technologies and attention to detail to evoke warmth and a rich sensory experience.”
Buick is going to preview its future design language with the Buick Wildcat EV concept.