BMW seems to think so. BMW is hoping that the rising fuel prices in the US will lead to more sales of its upcoming 1-Series coupe and convertible that will be on sale early next year.
BMW’s Falko Radomski said “We believe there is a change happening in this market. Increasing fuel prices mean that customers are becoming more interested in fuel efficient cars.”
BMW expects a large portion of 1-Series sales to come from the US. Pricing for the coupe is expected to start just below $30,000.
The real question here is, is the BMW 1-Series that much more fuel efficient than the 3-Series? The 1-Series uses the same 6-cylinder engines as the 3-Series. Of course the 1-Series is smaller and a little lighter, but are the differences enough to make huge gains in fuel efficiency over the 3-Series? Maybe if the 1-Series were offered with a diesel or 4-cylinder powertrain in the US?
1-Series Coupe:
Full Story: eGMCarTech
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