Volkswagen has released its 60-second commercial that is going to air during the second quarter of the Super Bowl on Sunday.
Volkswagen has released its 60-second commercial that is going to air during the second quarter of the Super Bowl on Sunday. Volkswagen’s “Wings” ad centers around VW’s claim that it has the most vehicles on the road with over 100,000 miles.
“The Big Game is a unique chance for Volkswagen to entertain tens of millions of people and to show consumers why we have so much pride in the brand,” said Vinay Shahani, Vice President, Marketing at Volkswagen of America, Inc. “We are thrilled with this year’s creative, which highlights the enthusiasm around our brand and our vehicles’ German engineering in a humorous spot that embodies the Volkswagen spirit.”
According to the commercial, every time a Volkswagen vehicle passes the 100,000 mile mark an engineer gets its wings.
Source: VW
