Volkswagen has announced the new Carefree Maintenance Program that will be available on some of its 2009 models.
The program, similar to the same program that BMW has on all of its vehicles, includes no maintenance charges for the length of the New Vehicle Limited Warranty (3 years/ 36k miles). The program is going to launch with the introduction of the 2009 Tiguan SUV and the Routan minivan.
“Volkswagen’s Carefree Maintenance Program is a great way to improve our owner loyalty for our brand, as well as increase consumer consideration” said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. “This program also differentiates us from our competition by allowing us to be the only automaker among our key competitors to offer a no-charge maintenance program” added Barnes.
We’ll see if this works, since these programs are usually only offered by luxury brands.
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PRESS RELEASE:
VOLKSWAGEN ANNOUNCES CAREFREE MAINTENANCE PROGRAM
Program designed to improve owner loyalty and brand distinction
AUBURN HILLS, Mich. – Volkswagen of America, Inc. announced today a no-charge Carefree Maintenance Program on its entire 2009 model line. With this program there are no charges for the scheduled maintenance described in each vehicle’s maintenance booklet for the length of the New Vehicle Limited Warranty-three years or 36,000 miles, whichever occurs first. The Carefree Maintenance Program will launch with the introduction of the Tiguan, Volkswagen’s all-new crossover utility vehicle.
“Volkswagen’s Carefree Maintenance Program is a great way to improve our owner loyalty for our brand, as well as increase consumer consideration” said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. “This program also differentiates us from our competition by allowing us to be the only automaker among our key competitors to offer a no-charge maintenance program” added Barnes.
The maintenance intervals covered under this program and detailed in each vehicle’s maintenance booklet are 10K, 20K, and 30K miles for all 2009 model year Volkswagens. Since all current Volkswagens use synthetic oil, combined with state-of-the-art European engineering, a 5K oil change is no longer necessary. This means that Volkswagen customers can drive further between oil changes.
This program also covers the forthcoming Routan, Volkswagen’s all-new seven passenger minivan, which arrives in dealer showrooms later this year. Maintenance intervals for the Routan are 6K, 12K, 18K, 24K, 30K and 36K.
The Carefree Maintenance Program also includes a courtesy vehicle check. This allows owners to return to the dealership from which they purchased their 2009 model year Volkswagen within 90 days or 6,000 miles, whichever occurs first, for a full review of the vehicles benefits and features, and to have their vehicle checked at no charge.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, and Touareg through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at www.vw.com.
