Volvo’s execs in the U.S. are pushing hard to convince Volvo to bring the small V40 hatchback to the US.
Back in 2011 Volvo killed off the S40 and V50 models, leaving a hole in its lineup. The new V40 five-door hatchback eventually filled the gap left by the two models, but Volvo decided to not bring it to the U.S. Now it’s being reported that Volvo’s execs in the U.S. are pushing hard to convince Volvo to bring it here.
Tassos Panas, head of marketing and product development at Volvo Cars of North America is lobbying hard for the small hatchback. “The V40 is a great small vehicle, and we would love to have it here,” Panas said. “It is not currently in our plan but that does not stop me. I am constantly talking about making that a reality.”
One of the biggest hurdles is the fact that the V40 does not meet U.S. standards, which could ultimately still prevent it from coming here…