Volvo has announced that its Polestar performance division is going to become a new separately-branded electrified global high performance car company. Polestar has worked with Volvo since the mid-1990s to develop high performance versions of its models and in 2015 Volvo acquired the Polestar.
In order to drive the development of the brand, Volvo also announced today that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar.
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“Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” said Håkan Samuelsson, president and chief executive of Volvo Cars.
Volvo also says that in the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimization packages for Volvo’s range of cars under the Polestar Engineered brand. Polestar will reveal more about its plans this fall.
“Polestar will be a credible competitor in the emerging global market for high performance electrified cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars. “With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”