It’s being reported that Volvo is considering adding a smaller model to its lineup that would compete with the MINI Cooper and Audi A1.
It’s being reported that Volvo is considering adding a smaller model to its lineup that would compete with the MINI Cooper and Audi A1. Volvo CEO Jacoby told Automotive News Europe in an interview that if the plan is given the green light, Volvo would need a partner to share the costs in addition to a smaller engine.
Thanks to the MINI and other small luxury models, buyers are proving that “luxury” is no longer defined by the size of a vehicle or how big its engine is. “Premium customers no longer define luxury based on the size of the car or number of cylinders, there are other attributes which will come into play,” Jacoby stated.
“My priority is to bring the Scalable Platform Architecture online and to renew Volvo’s core ranges, the 60, the 80/90 and the SUVs,” Jacoby said. “When I have managed this, I will look to diversification, going into niches, doing sporty versions and also looking to smaller cars.”