Volvo’s V60 plug-in hybrid, which is also the world’s first diesel plug-in hybrid, is selling higher than Volvo’s initial expectations. Volvo is now ramping up production by 90 percent, just to keep up with the demand.
Volvo’s V60 plug-in hybrid, which is also the world’s first diesel plug-in hybrid, is selling higher than Volvo’s initial expectations. Volvo is now ramping up production by 90 percent, just to keep up with the demand. The increased demand, especially in Holland, Belgium and Italy, means that the Plug-in Hybrid production at Volvo Cars’ Torslanda plant in Sweden will be increased continuously from 150 to 282 units per week. All in all, Volvo Cars will produce 7,600 plug-in hybrids in 2013 – and the 2014 target is 10,000 units.
“We are exceptionally pleased that the V60 Plug-in Hybrid has received such a fantastic reception among consumers. However, I am not surprised. Our Plug-in Hybrid is a unique car, superior to all other hybrids on the market,” says Peter Mertens, Senior Vice President Research and Development at Volvo Car Group. “Since the Plug-in Hybrid has been integrated into the established production flow together with other car models, we have the flexibility to quickly adapt to the increasing demand.”
Volvo has announced plans to bring the V60 wagon to the US in early 2014, but we’re still eagerly awaiting a Volvo plug-in hybrid here as well.
“The V60 builds upon our wagon heritage, and it’s a beautiful evolution in design and direction for Volvo,” said Volvo Cars of North America President and CEO John Maloney. “Many consumers will be glad to see the addition of this exciting sports wagon to the Volvo lineup in America. And this time, we’ve added sophistication with the dynamic driving performance of a sedan.”