The 2012 Honda Civic has officially launched with a starting price of $15,605. To launch the new Civic Honda’s long time ad agency, RPA has come up with the “To Each Their Own” ad campaign.
There are five different Civic variants, well seven if you count the coupes. RPA has come up with five different Civic owners. The tag line of the campaign is “We’re all different. That’s why there are five different Civics.”
The five different Civic owners include a ninja, zombie salesman, a luchador, a woodsman and a monster.
Check out the commercials after the jump. Do they make you want to run out an buy a new Civic?
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2012 Honda Civic Starts at $15,605…on Sale Now
