Toyota has released the extended version of its Super Bowl XLVI commercial that is going to air on February 5th, during the game. After not advertising during the game in three years, Toyota is returning with a spot that promotes the all-new 2012 Camry.
The 60-second “Reinvented” spot takes a cue from the marketing campaign promoting the reinvention of the 2012 Camry. The premise of the spot is that good things are always better when reinvented. The ad provides a humorous take on potential day-to-day experiences and items that could have been reinvented, such as a baby that never requires a diaper change or the Department of Motor Vehicles as an enjoyable place of fun and smiles.
“Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public.