Matthew Broderick plays a grown-up version of Ferris Bueller in Honda’s Super Bowl commercial for the 2012 Honda CR-V. The 60-second spot reinterprets a handful of landmark scenes from Paramount’s 1986 Ferris Bueller’s Day Off, including the museum visit, rogue valet and infamous parade float lip sync.
“Matthew’s Day Off” is part of an integrated, multiplatform advertising campaign that began earlier this month to support the launch of the all-new Honda CR-V. The campaign encourages the active, hip Gen-Y audience transitioning between their carefree twenties and their more focused thirties to conquer their aspirations by completing their own “Leap List.”
“Our primary goal is to support the launch of the all-new CR-V, a pillar vehicle in the Honda lineup, while representing the inherent fun and youthfulness of the Honda brand,” said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.
Check out the extended version of the commercial after the jump.