The Super Bowl is only a few days away, but automakers have started giving us previews of its commercials that will air during the show. Today we’ve seen previews of Honda’s spot with Ferris Bueller and Toyota’s commercial for the 2012 Camry. For the first time ever Acura is going to air a commercial during the big game.
During the third quarter of the game, Acura’s commercial is going to air that features Jerry Seinfeld and Jay Leno coupled with the NSX concept that was unveiled in Detroit at the North American International Auto Show earlier this month.
“Acura has a specific plan in place across all communication channels to build off of the first round of product news announced at the North American International Auto Show. The response to the ILX, RDX and NSX supercar concept has been extremely positive,” said Susie Rossick, Acura Brand Manager. “Our Super Bowl strategies are simple–build upon the buzz created in Detroit and leverage the excitement for the future return of the legendary NSX to the Acura lineup.”
This commercial, “Transactions,” depicts two actual top car collectors, Jerry Seinfeld and Jay Leno, in an unrelenting bid to be the first in line to take delivery on the first Acura NSX.
“The goal is to present a commercial that not only clearly positions the NSX as the ultimate ‘must have’ sports car, but does it in a way that is memorable, entertaining and aligned with Acura’s brand position,” said John Hage, EVP/executive creative director at RPA, Acura’s advertising agency of record.