VIDEO: Lexus to Air its First Super Bowl Commercial

Lexus is planning on releasing a host of new models this year and to kick off the product onslaught, Lexus is going to debut its first-ever Super Bowl commercial for Super Bowl XLVI on Sunday, February 5.

“This is a big year for Lexus as we introduce nine new or updated models, and the Super Bowl provides us with an equally big opportunity to reach a highly engaged audience of 50 million people,” said Brian Smith, Lexus vice president of marketing. “The star of our commercial is the all-new 2013 GS which launches in February and kicks off a pivotal era for the Lexus brand. The spot also will convey that even more products are waiting in the wings and are anxious to hit the road.”

The 30 second commercial will air in the first half of the Super Bowl. Check out the 15 second sneak-peek of the commercial after the jump.