According to recent reports by Edmunds and the Detroit News, the new Chevy Silverado and GMC Sierra trucks are not selling as well as the automaker projected. The automaker was hoping that the all-new trucks would speed their recovery, but that may not be the case.
The new trucks are taking longer to sell than the last versions. There are also fewer incentives on the new trucks.
GM sold approximately 200,505 trucks in the first quarter, which is far below expectations. Currently it is taking an average of 81 days to sell each truck compared to 55 days for the old model.
There could be many reasons for the dip in sales: gas prices, the housing market, design issues, etc.
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