It looks like the Smart brand is officially done in the US and Canada due to declining sales.
Parent company Daimler hasn’t made a huge announcement about the Smart brand’s future, but a spokesperson recently told TechCrunch, “After much careful consideration, Smart will discontinue its battery-electric Smart EQ ForTwo model in the U.S. and Canadian markets at the conclusion of MY2019.”
The spokesperson gave a few clues to why the brand is dead in North America, such as the “declining micro-car market in the U.S. and Canada, combined with high homologation costs for a low volume model.”
Switching the Smart brand to an electric only lineup, likely caused part of the decline as well. While the Smart brand may be dead in the United States and Canada, Daimler still plans to keep it around in other markets. In March, Daimler and China’s Geely announced a new deal that would see Geely buy a 50 percent stake in Smart to create a new lineup of vehicles, which will arrive starting in 2022.
