To celebrate Scion’s 10th anniversary, Scion will launch a limited-production version of each vehicle in its lineup called Scion 10 Series.
It’s hard to believe that Scion has already been around for 10 years. Back in 2003 the Scion brand launched with the first Scion xA and xB models that were designed to bring new buyers into the Toyota family and appeal to emerging, younger drivers. Since its introduction, 75 percent of Scion owners have been new to the Toyota family and Scion is recognized as having among the youngest median age drivers in the industry. To celebrate Scion’s 10th anniversary, Scion will launch a limited-production version of each vehicle in its lineup called Scion 10 Series.
“The Scion 10 Series celebrates 10 years of the brand’s passionate approach, iconic products and success inviting a new, younger buyer to the Toyota family,” Murtha said. “Scion heads into its second decade revved up by a strong product line that continues to stand out on the road.”
Every Scion 10 Series car will be painted a premium color: Silver Ignition. The anniversary message continues when the driver enters the car to see the Scion name illuminated on the dash before fading to reveal the number 10. The unique models will number a total of 10,000 vehicles, which will begin arriving in dealerships in June. Other stand-out features include silver seat belts, a solar-powered illuminated shift knob and an LED Scion locator badge that lights up when the car is unlocked. Each vehicle also carries a sequentially numbered interior badge. The xB, iQ, and xD will feature unique alloy wheels in a graphite finish.
The Scion 10 Series FR-S also comes equipped with HID headlamps with integrated LED daytime running lamps, dual automatic climate controls and a smart key with push-button start ignition.