Porsche has announced that it has teamed up with Scottish artist Chris Labrooy to create a dramatic installation called “Dream Big” that will debut this week at Miami Art Week. The installation will at the beach area of the Pérez Art Museum Miami (PAMM) from November 29 to December 3.
“As an aspirational brand, we hope to inspire people to dream big,” said Ayesha Coker, Vice President, Marketing of Porsche Cars North America. “To continue inspiring that dream, we’re delighted to showcase ‘The Art of Dreams’ initiative at Miami Art Week with special artwork that we hope will spark or reignite art-goers pursuit of achieving their dreams.”
The sculpture appeals to our inner child and challengers us to dream big. The sculpture represents a childhood dream to drive a Porsche 911. The large figure with a driver’s helmet looks like it’s playing with a 911 toy car. Porsche also says that the installation “is intended to inspire the beholder to wonder where their dreams will take them next.”