Polestar has announced some ambitious plans, since it wants to sell its vehicles in 30 global markets by the end of 2022. In 2021 its doubled the number of markets it’s in from 9 to 18 and next year it plans to add 12 more markets.
“Growth on this scale is unprecedented and confirms our position as a truly global, pure EV brand,” says Thomas Ingenlath, Polestar CEO, speaking at the 2021 IAA in Munich. “Our unique business model has allowed us to develop the manufacturing capacity we need to satisfy demand. Our digital-first approach means we can enter new markets faster. And, crucially, the service network vital to customer peace of mind is already in place.”
Polestar is set to enter new markets in the Middle East, including Kuwait and the United Arab Emirates, Luxembourg and Iceland. It says that it will announce other markets later. Polestar is also expanding its retail locations in existing markets where around 100 Polestar Spaces and Destinations will be up and running by the end of 2021.