Nissan Lannia Concept Targets China's 'Post-80s' Generation

Nissan has unveiled the Lannia concept at the 2014 Beijing Motor Show, which is its latest concept geared towards China’s rising “Post-80s” generation, the “balinghou.”

Nissan Lannia Concept

Nissan has unveiled the Lannia concept at the 2014 Beijing Motor Show, which is its latest concept geared towards China’s rising “Post-80s” generation, the “balinghou.”
The Lannia concept’s V-motion grille, boomerang headlamps, distinctive kick-up pillar, and the “floating” roof are all design features from Nissan’s latest design language, which are also seen on the 2015 Murano.

Related: 2015 Nissan Murano Officially Unveiled

According to Taji Toyota, head of Nissan Design China, the Lannia concept exudes “daqi,” a Chinese word that doesn’t have a direct translation but essentially means it has the strength to push people to aspire towards better things.

Nissan hasn’t announced any production plans.

Source: Nissan