This year the Life Ball Mini designers are joined by Franca Sozzani, editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development.
Since 2001 Mini has been a partner of the Life Ball. During the past 11 years, Mini has partnered with international celebrities to create specially designed Mini models. This year is the 20th anniversary of the Life Ball and the 12th year that Mini has supported the cause by donating a vehicle that is designed by a celebrity and then auctioned off, with the proceeds going to projects combating HIV and AIDS. The auctioning of these one-off MINI models over the last 12 years h as generated proceeds of more than 500,000 euros for the charitable cause.
This year the Life Ball Mini designers are joined by Franca Sozzani, editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development. In the past years Life Ball Mini models have been created by international fashion designers, including Donatella Versace and Angela Missoni, as well as decision-makers from the fashion scene such as Mario Testino and The Blonds for Katy Perry. Last year Mini teamed up with DSQUARED² to create the Mini Cooper S “Red Mudder” for the event.
A highlight of the Life Ball 2012 will be the fashion show presented by Mini and staged by VOGUE Italy. To mark the event’s 20th anniversary, creations by former Life Ball designers will be on display alongside legendary looks.