MINI has officially sold its 500,000th vehicle in America, which is only a few days after the 11-year anniversary of its launch in the U.S, and the introduction of the all-new MINI Paceman.
MINI has officially sold its 500,000th vehicle in America, which is only a few days after the 11-year anniversary of its launch in the U.S, and the introduction of the all-new MINI Paceman. “This milestone is an incredible achievement for MINI, and we’re proud to have so many Motorers as part of the MINI family,” said Jim McDowell, Vice President – MINI USA. “11 years ago, doubters said a small car could not succeed here, but MINI proved that small could be premium, fun to drive and have real character, creating a whole new segment that has grown significantly in the years since then.”
MINI has increased its U.S. sales from 24,590 units in 2002, to 66,123 units in 2012. Today MINI’s lineup now includes: Hardtop, Clubman, Convertible, Countryman, Coupe, Roadster and Paceman. “The most important contributor to MINI’s success here in the U.S. is the MINI Community,” said McDowell. “They are so passionate and engaged that we constantly ask ourselves whether a decision is in their best interest… We work hard to maintain a special relationship with the Community, delivering unique experiences, cherished memories and a true feeling of being part of a family.”
