For the first time ever, Mercedes-AMG is developing a new SUV entirely in house, which means that it is not a modified version of a regular Mercedes model like the rest of its lineup. Mercedes-AMG has released a teaser of the new SUV, which it calls “Born in Affalterbach.”

The new Mercedes-AMG SUV will be the second vehicle based on the electric AMG.EA platform.

“SUVs have been among our most popular models for many years. With the ‘Born in Affalterbach’ SUV, we are responding to this trend by offering our customers a truly captivating high performance off-roader based on the AMG.EA platform. Our new high performance architecture follows a clear philosophy: ‘AMG First, EV Second.’ This means the vehicles not only excel as electric vehicles but also embody the core AMG qualities of emotion and performance,” stated Michael Schiebe, Chairman of the Board of Management of Mercedes‑AMG GmbH and Head of the Mercedes‑Benz G‑Class & Mercedes‑Maybach divisions.