Mazda has reportedly decided to kill plans to sell the redesigned Mazda2 hatchabck in the U.S. according to a top Mazda executive. Lower gas prices and tight inventory numbers are to blame for the decision.
Mazda has reportedly decided to kill plans to sell the redesigned Mazda2 hatchabck in the U.S. according to a top Mazda executive. Lower gas prices and tight inventory numbers are to blame for the decision.
Robert Davis, Mazda’s senior vice-president of U.S. operations has revealed that Mazda decided last year that the new Mazda2 wasn’t a priority. “We could have had it, but we would have had a number that didn’t make much sense with 600 dealers and with the marketing it takes to launch a new car,” Davis stated. “I wanted to allocate resources to those products that make us and our dealers considerably more profit than a Mazda2 does.”
The last Mazda2 wasn’t a big seller in the segment that includes models, like the Ford Fiest, Honda Fit and Toyota Yaris. Mazda only sold 13,615 units of the Mazda2 in 2014.
Related: Next-Gen Mazdaspeed 3 to debut later this year as a concept
If the market changes, Mazda could decide to reverse its decision, but for now one version of the Mazda2 will be sold in the U.S. Toyota and Mazda have an existing partnership that has given birth to the Scion iA, which is a Mazda2-based sedan.
Source: Automotive News
