Lincoln has announced the release of the new Black Label package for the 2015 MKC and MKZ, which adds unique interior design themes and an elevated Lincoln customer experience.
Lincoln has announced the release of the new Black Label package for the 2015 MKC and MKZ, which adds unique interior design themes and an elevated Lincoln customer experience.
The Lincoln Black Label design themes drew inspiration from a variety of sources – from fashion and food, to luxury travel and architecture. Each was created to make driving a Lincoln a more personal, emotive experience. Set to debut on the Lincoln MKZ and Lincoln MKC are Indulgence, Center Stage, Modern Heritage and Oasis.
All four interior themes showcase some of the finest automotive materials, including Alcantara wrapped headliner, pillars, package tray and accent details; Venetian leather on the seating surfaces, armrests and doors; fully leather-wrapped and stitched instrument panel, console and doors; subtle branding elements with unique Lincoln perforation designs; and elegant trims of crafted woods or woods rare to the automotive industry.
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“Our goal is to provide an ultimate sensory experience by creating luxurious environments with a variety of unique color themes that resonate with customers,” said Janet Seymour, Lincoln color and materials design manager. “We achieve this by using the most premium materials with meticulous attention to detail.”
When you select a Lincoln Black Label model you also get personalized shopping with dedicated personnel in the showroom, online or in locations more convenient for customers. A Black Label experience liaison will meet prospective clients at their home or office to begin the experience. Acting as a personal shopping assistant, the liaison will help customers identify their ideal vehicle by sharing paint samples, material swatches and wood trim samples.
“The Lincoln Black Label dealer network is designed to cater to our customers on an individual level,” said Kevin Cour, director of sales and service, Lincoln. “The 32 dealers participating at launch have committed to providing a level of service that is as unique as the vehicles they’ll be selling.”
The Black Label package starts at $5,995.
Source: Lincoln
