Lawrence Fishburne Brings Back Morpheus from The Matrix for Kia's Super Bowl Commercial

Kia has revealed its new “Truth” 60-second spot for the Super Bowl. The spot features Laurence Fishburne who returns to the iconic role of Morpheus from The Matrix trilogy, for Kia’s first commercial for the 2015 K900 luxury sedan.

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Kia has revealed its new “Truth” 60-second spot for the Super Bowl. The spot features Laurence Fishburne who returns to the iconic role of Morpheus from The Matrix trilogy, for Kia’s first commercial for the 2015 K900 luxury sedan.

Channeling the films’ exploration of perception versus reality, the first element of the campaign is the 60-second Super Bowl spot in which Morpheus offers an unsuspecting couple a startling choice while waiting at an upscale restaurant’s valet stand: “Take the blue key, you go back to the luxury you know. Take the red key, and you’ll never look at luxury the same again.”

“Kia has always been willing to challenge the status quo, and starting with our Super Bowl commercial we are out to dispel the notion that tradition and history are what makes a luxury sedan – we invite those with an open-mind to take a look at the all-new K900 and form an opinion of their own,” said Michael Sprague, executive vice president of marketing & communications, KMA.

Source: Kia