Land Rover Kicks off Production of the 2012 Range Rover Evoque

Land Rover has officially started production of the 2012 Range Rover Evoque. The first Range Rover Evoque to roll off the production line at Land Rover’s Halewood plant was a white five-door model, which will be to the British Motor Industry Heritage trust.

Land Rover has already received 18,000 orders for the Evoque and LR has doubled its workforce to over 3,000 employees to help meet the demand for the new model.

“The Evoque is an incredibly exciting vehicle that joins a product range which across both of our brands is the strongest we have ever had – and it fits in perfectly.” commented Dr Ralf Speth, Jaguar Land Rover Chief Executive Officer.”

The 2012 Range Rover Evoque starts at $43,995 for the five-door and the coupe version starts at $44,995.