Land Rover and Bowler Partnership Creates the $241K Bowler EXR S

Long time partners Land Rover and UK’s Bowler that builds all-terrain performance cars and rally raid vehicles, have agreed to a new partnership.

Land Rover and Bowler
Long time partners Land Rover and UK’s Bowler that builds all-terrain performance cars and rally raid vehicles, have agreed to a new partnership. Under the agreement, “Powered by Land Rover” badging on Bowler’s competition cars and across its marketing materials acknowledges the role that Land Rover technology plays in the performance and race success of Bowler products. The “Powered by Land Rover” branding will also be highlighted in joint event and promotional activities.


From its first competition vehicle of the mid-1980s, Bowler has based its racers on Land Rover technology. The company’s latest models – the EXR rally raid competition car and the road-going EXR S – both use modified engines, chassis and other components from the Range Rover Sport.

Land Rover and Bowler

Bowler has announced that the new Bowler EXR rally-raid competition car is on sale for $225k and is powered by a modified version of the naturally-aspirated 5.0-litre V8 that powers the Range Rover Sport. It’s restricted to 300 horsepower and 429 lb-ft. in line with FIA restrictions.

Land Rover and Bowler

The new Bowler EXR S is the first Bowler that has been engineered for road use. It shares the EXR’s chassis and lightweight body panels. It’s powered by the Range Rover Sport’s supercharged 5.0L V8 with 550 horsepower and 520 lb-ft. It only takes the EXR S 4.2 seconds to reach 0-60 mph and has a top speed that is limited to 155 mph. The Bowler EXR S is priced at $241K and is set to debut this month at the Goodwood Festival of Speed.

Land Rover and Bowler