If you were hoping that Lamborghini would create a smaller and cheaper SUV than the new Urus, you’ll be disappointed with this news. Lamborghini has confirmed that it has no plans to introduce a smaller SUV.
Maurizio Reggiani, Lamborghini’s chief technical officer, recently spoke to Australia’s Drive where he revealed that Lamborghini has no plans to introduce an SUV under the new Urus. “At the end, it is all about brand positioning, and you can go too far down and dilute the position that we are the pinnacle of the car business,” Reggiani stated. “I think the position today of the Urus is perfect and at this moment this is the bottom of our parameters.”
Instead of building a second SUV, Lamborghini is instead focusing its attention on additional versions of the Urus, which includes a plug-in hybrid Urus. “I think we have this base which is fantastic, and we can say that we will have a long derivative strategy like we’ve had from Gallardo onwards and this will be the same applied to Urus. I cannot say what will be the real output of this strategy just yet, but we will have more Urus models in the future for sure.”