We’ve been hearing reports about Kia’s plans to unveil a new logo for quite a while, but on Wednesday, Kia finally unveiled it. Kia unveiled the new logo, along with a new slogan, “Movement that inspires”.

The new logo will be applied to its new vehicles going forward and we’ll learn more about Kia’s plans when it releases more plans about its future “brand purpose and strategy” on January 15.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation”, said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The new logo aligns with Kia’s ambitious plans to introduce several electric vehicles in the next few years.