Hyundai has announced the name of its new B-segment crossover, which will be called the Bayon. The new entry-level crossover will be smaller than the Kona and will launch in Europe in the first half of 2021.
Hyundai says that the Bayon “was inspired by the city of Bayonne in the southwest of France.”
“Hyundai is strongly established in the European SUV market already, in terms of our model range as well as our sales success,” says Andreas-Christoph Hofmann, Vice President of Marketing & Product. “By launching a new, additional B-segment model as the entry point into our SUV line-up, we see a great opportunity to cover European customers’ demand even better and to increase our offering in a highly popular segment.”