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Hyundai and BTS create “Ioniq: I’m On It” for the Ioniq brand

Hyundai and BTS

Over the last two years Hyundai and BTS have teamed up to promote the Palisade SUV and to even celebrate Earth Day. Now Hyundai and BTS are continuing their partnership by collaborating on a song for the first time.

The new song, “Ioniq: I’m On It” is a new song to promote Hyundai’s new dedicated EV brand, Ioniq. The song will be available starting today and the music video will premiere on Hyundai’s YouTube channel at 11:00 AM (KST) on September 2nd.

Hyundai and BTS "Ioniq: I'm on It"

According to Hyundai, “The brand song “IONIQ: I’m On It” gives voice in line with Ioniq’s goal to offer customer centric EV experiences centered on connected lifestyle solutions.”

“The song’s lyrics—sung and rapped by BTS’s RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook—express feelings of discovery, curiosity, hope, creativity, and inspiration for the future.”

The video also features Hyundai’s latest EV concept the Prophecy.