Today is Earth Day and to celebrate the special “green” day, Hyundai has teamed up with the K-pop group BTS for a new Global Hydrogen Campaign.
The new film features sceneries with BTS members each highlighting an element of nature: ‘emerald ocean’, ‘pure-white’, ‘sky blue’, ‘sun-kissed’, ‘crystalline raindrops’, ‘starlit’, and ‘woody fresh’. The Hyundai Nexo fuel cell vehicle is also in part of the film.
“We hope this film will inspire our customers and fans around the world to take care of our planet in commemoration of Earth Day,” said Wonhong Cho, Executive Vice President and Chief Marketing Officer of Hyundai Motor. “We will continue to utilize our Global Hydrogen Campaign with BTS as a platform to raise awareness of the environmental challenges of our time and to champion hydrogen for a more sustainable future.”