Subaru and Toyota have been jointly working on a new rear-wheel-drive coupe for a while now and although Toyota has been kind enough to give us several previews with its concepts, Subaru has been pretty quiet. Up until now Subaru’s only preview of its version of the new coupe came in the form of a preview of the “architecture” of the new coupe, earlier this year.
Subaru has just announced a name for its new sports car, the Subaru BRZ. “BRZ” stands for “Boxer engine”, “Rear-wheel drive” and “Zenith.” Subaru claims that the name “embodies ultimate passion for the new sports car and confidence in its distinctive trademark and core technology: the “Horizontally-Opposed Subaru Boxer engine.”
The Subaru BRZ is going to be officially unveiled next month at the Frankfurt Motor Show, with production kicking off in the spring of 2012.
Subaru Names All-New Sports Car “SUBARU BRZ”
– FHI to display its Technology Concept at 64th Frankfurt Motor Show –
Tokyo, August 23, 2011 – Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced that Subaru’s new rear-wheel drive sports car, which is currently under joint development with Toyota Motor Corporation, will be named “SUBARU BRZ”. “BRZ” stands for “Boxer engine”, “Rear-wheel drive” and “Zenith” and embodies ultimate passion for the new sports car and confidence in its distinctive trademark and core technology: the “Horizontally-Opposed Subaru Boxer engine”. The start of production is planned for spring 2012.
FHI will exhibit the technology concept of the “SUBARU BRZ”, named “SUBARU BRZ PROLOGUE – BOXER Sports Car Architecture II – “, at the 64th Frankfurt Motor Show in September 2011. (Press day: September 13 and 14; Open to the public from September 15 through 25, 2011)
A special site will be opened today at 12:00 on the Subaru Global Site.
Under the brand statement “Confidence in Motion”, Subaru brand always inspires confidence with customers through its commitment to “engineering excellence”. With the core ideal of “engineering excellence”, Subaru continues to provide customers with “Enjoyment and Peace of Mind” in all Subaru products.
About Fuji Heavy Industries Ltd.
Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, is a leading manufacturer in Japan with a long history of technological innovations that dates back to its origin as an aircraft company. While the automotive business is a main business pillar, FHI’s Aerospace, Industrial Products and Eco Technologies divisions offer a diverse range of products from general-purpose engines, power generators, and sanitation trucks to small airplanes, crucial components for passenger aircrafts, and wind-powered electricity generating systems. Recognized internationally for its AWD (all-wheel drive) technology and Horizontally-Opposed engines in Subaru, FHI is also spearheading the development of environmentally friendly products and is committed to contributing to global environmental preservation.