Well we weren’t expecting this. Earlier this week Ford teased us that it would have some new pickup truck news this week and although we were hoping that it would be about the Ranger Raptor, Ford has unveiled something quite different – a pickup truck emoji.


In celebration of World Emoji Day (apparently that’s a thing), Ford has unveiled a new pickup truck emoji that it hopes will be available sometime in 2020. Currently there isn’t a pickup truck emoji, so Ford decided to create one.

“When customers started demanding a truck emoji, we knew we had to help make it happen,” said Joe Hinrichs, Ford’s president, automotive. “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”

Last year, Ford submitted a proposal for the pickup truck emoji to the Unicode Consortium – the organization that reviews and approves proposals for new emoji. Ford says that the pickup truck emoji has been short-listed as a candidate for inclusion in a future version of Unicode. The pickup truck emoji could be approved in early 2020.